The first five cakes in October were born in a 100-year-old street in Macau on the fifth day of October. On the fifth day of October, the bustling streets and bustling streets are bustling in the noisy old streets. The cakes from time to time are coming from time to time, and the bite is full of incense and unforgettable. The old streets under the guise of time contain the food memories of generations of Macao people. In the beginning of October, the five cakes were named and founded the brand. They inherit the ancient French cake making process, select the quality ingredients, strictly control the food safety, and cooperate with the use of modern technology to make the old time delicious as always, and share with the public. Macau delicious!

After more than 10 years of brand management, the brand of the fifth day of October enjoys high popularity in the domestic and foreign markets, and is deeply recognized and loved by consumers. However, after the continuous changes in the market environment, consumer demand for brands and products is constantly upgrading. The brand image and product packaging of the fifth day of October are becoming more and more old with the time. We hope that through the rebranding of the brand, a more dynamic and international brand will be presented to the public, and we hope to get more new ones. The favor of a generation of consumers.

Therefore, on the fifth day of October, the brand rebranding of the famous Swiss brand design and strategy consulting company, Process Proro, was invited. After conducting in-depth market analysis and consumer insights, Process Pro has set a new strategic direction for brand development in the fifth day of October. At the same time, it also helped the brand's core values of “intimate, quality, sharing and innovation” in the fifth day of October, and based on this, it carried out all-round innovation in brand visual identity and created a brand new brand slogan “Always share Macau”. delicious".

The inspiration for the brand logo on the fifth day of October comes from the tasting of the cakes. It seems that the moon is deliberate or lacking, full of thoughts about the hometown. The evolved brand logo retains the original concept, the overall stylization is simple and simple, and the appearance is more simple and modern. At the same time, a brighter color tone is used to convey a sense of exquisite vitality.

The brand new logo also extends to the application of brand-assisted graphics. We extracted the concept of “cake surround” from the brand logo, and visualized the senses of the flow of cakes and fragrances.